In an interesting marketing strategy, Giorgio Armani and the film "Dark Knight" are coming together to promote Armani's line of Hand Made-to-Measure elegant suits. Ads featuring Christian Bale don't advertise with his moniker, but rather, features the namesake of his alter ego, Bruce Wayne, aka Batman.
Apparently, all the suits and coats for Christian in the film were provided by Armani. While this campaign is provocative (and Christian is gorgeous, so no complaints here!), I wonder how much revenue or interest it will actually generate for the suits themselves. It might appeal to the investment bankers, maybe some fashionable CEOs, but men wearing pristine suits are far and few, so is this look only tailored for the silver screen? Will the wealthy actually clamor to have their suits made by Armani 'cause they saw Bruce Wayne wearing them?
Anyhow, here are some more handsome shots of Mr. Bale in his custom Armani suits. Can't wait to see him and the film on the big screen!
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